Archive for June, 2010

Grind Time.

Thursday, June 24th, 2010

Catch us this Saturday at the Grind Time stage, part of the Bay Area leg of the Vans Warped Tour. Exclusive product and special deals will be on hand. See you Saturday.

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This is Abi.

Monday, June 21st, 2010

A weekend back we spotted none other than our good friend ABI coming from a Battle of the Bay session (Giants swept), decked in our women’s State of Mind tank. We haven’t mentioned her on the blog as of yet but she is a formidable blogging force herself, writing for no less than 3 popular blogs. So ladies, if you don’t follow her yet, get familiar.

The first is her personal blog, Girls are the New Boys where she describes herself as such- “Fashion is my passion and writing is my bitch. Love to cake, but I rather bake … $bread$.” Good heavens. Second, she is the voice of the Dear Abi column over at the Hellz Blog, giving refereshingly frank advice to men and ladies alike. You are guaranteed an entertaining and informative read. And lastly, of which she seems to be the most averse to discussing, is her work over at Top-Ten Twilight fan site What The Forks?! where she talks about….Twilight stuff. So yeah, nuff said…check her out.

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The Logomatic Fitted.

Monday, June 14th, 2010

Today we bring you our Logomatic fitted cap. We kept this very simple and to the point — crisp black, with white 3D logo embroidery in the front, stitched pigeon logo at back and feather at the side. The underbill uses a black synthetic leather, and custom inside taping.

Pick one up HERE.

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Primetime.

Monday, June 14th, 2010

Our homie Anthony over at GameSpot sent us over this image he screen-capped off his TiVo of Friday night’s Giants/A’s game. Always nice to see the gear represented in the wild. Oh yeah, and if that is you, shoot us an email within the next week (with subsequent photo proof it is you) and we’ll get you something else to go with that City is Alive II tee.

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Summer of Love.

Saturday, June 12th, 2010

Available now.

Black

White

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Adapt x True :: Native Leagues Project.

Friday, June 11th, 2010

Today we announce a collaborative tee with TRUE entitled the Summer of Love, part of their Native Leagues Project series. This is the 4th installment in the ambitious project put together by TRUE and various brand collaborators to celebrate Bay Area teams and culture. The Summer of Love tee is a reference to the late 60′s cultural phenomenon of the same name. Taking place during the Summer of 1967 and continuing through the end of the 60′s, the Haight/Ashbury neighborhood of San Francisco (also home to the TRUE flagship store) acted as a hub for a movement that embodied the ideals of creative expression, sexual freedom, and cultural and political rebellion. In following with the Native Leagues Project local teams tradition, the tee also pays symbolic homage to the city’s own San Francisco Giants.

This will be available in Black and White colorways at both TRUE locations (SF, Walnut Creek) and online. These go on sale at tomorrow at 11AM on our webstore as well.

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Help Ruby Out.

Tuesday, June 8th, 2010

Our longtime supporter and friend, Ruby (who you might remember if you’ve followed the blog for a while) is one of three finalists in the hunt for Alicia Keys new head blogger. We personally think she would do an amazing job, and want to help her get there. Join the conversation, comment, and check out what she has to offer here.

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Is that an OG Adapt Bishop crewneck?