Today we announce a collaborative effort with our brothers from the South Bay, Breezy Excursion. This is part one in a 3-part series to be released over the course of the year. These tees will be available for purchase midnight, March 30th (tonight) on the Adapt webstore, as well as on the Breezy site.

Grab one of these here.

Adapt SS10. Coming beginning of April, lookbook dropping in a few days.

The ever-busy Hopie Spitshard unleashes her latest video along with director Aris Jerome and it looks real nice. She will also be performing at this year’s Paid Dues in San Bernardino, sharing the stage with the likes of Ice Cube, Murs & 9th Wonder, Raekwon Jay Electronica, Dogg Pound…and the list continues. Oh and if you happen to see her down there she will have some special product on hand that you will be seeing real soon…

http://vimeo.com/moogaloop.swf?clip_id=10418797&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=669966&fullscreen=1

Hopie Spitshard – Trunk (The Remixes) from Aris Jerome on Vimeo.

Tajai with a fresh 93 ’til tee and the rest of Souls of Mischief in Hawaii. Photos courtesy of Honozooloo.

This Saturday. See you in San Jose.

We would like to introduce a new women’s brand launching for Spring called AVA DOMINA. The first season is characteristic of stark contrasts of black and white, you can see some of the offerings on the recently introduced Lookbook by clicking HERE or on the image below.

We will also be at the launch party this coming Friday at AZUL SF, flyer below. Come early to swoop some Adapt giveaways. See you then.

…since the passing of one of the greatest rappers/lyricists to do it. Has it really been that long? B.I.G. DREAMS.

http://vimeo.com/moogaloop.swf?clip_id=9856705&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

via Format:

“Onur Senturk, a Turkish designer created the visually stunning ‘Nokta’ (Dot) animation video along with sound-design by Echo Lab. The abstract film project, which plays on themes like power, chance and luck, combines organic elements that are captivating and emotionally charged.”